Beards.

They're back!

[Vice magazine's ad director John] Martin's idea of a style symbol, seriously, is Ulysses S. Grant, whose beard he came to admire after watching the 2003 Civil War-era drama "Cold Mountain." Two years ago, when he began experimenting with different beard styles, which he described as ranging from neat to burly to unkempt, his facial hair was an expression of individuality in a tide of metrosexual conformity. Now 10 of his 15 co-workers at Vice wear full, bushy beards. In that, they vie with the pro-facial-hair contingent of an editorial rival, Spin, where a rash of new beards has broken out.

"It's a sign of the times," Mr. Martin said. "People are into beards right now."

NOOOO!

No survey ever conducted about women's attitudes toward beards, even those not underwritten by the Gillette Company, has indicated that more than 2 or 3 percent of women would describe a full beard as sexy. ("I hang out with those girls who are in that 2 or 3 percent," Mr. Martin, of Vice, said.)

Can we have a little sanity? Martin's found the girls who are into this?