"Miramax porn."

That's a term used in a movie review in today's NYT:

This Miramax movie epitomizes the style some critics jokingly call "Miramax porn." The term refers to manipulative tearjerkers like "Dear Frankie" whose sensitive performances, along with a light dusting of grit, allow them to be marketed as art films. This one is clever enough to fool a lot of people.

Ha! A useful term. I haven't fallen for this marketing trick in well over a decade.