"What Bush is trying to do in every way is to say, `You should be afraid of change right now. ... And the game for Kerry is, 'As scary as change is, it's even scarier to stay the course.' And there's the game."
That's about exactly how I feel about it. My reason for adding "about" to that sentence: I hate to think the fear factor is central in picking a President. But Deutsch is an advertising guy and he's talking about how advertising plays us.
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