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Friday, January 11, 2013

"The Charmin corporate Twitter account got in on it with a surprisingly trenchant commentary on the disposability of American currency."

That's the way Slate — displaying the winners of its design-a-$1-trillion-coin contest — refers to the symbolism here:



"Surprisingly trenchant commentary." Come on! I like delicate toilet paper, but why the delicacy talking about toilet paper? What, exactly, is the commentary? I assumed it was: American currency is something you may as well wipe your ass with. But then I thought the idea was: Uh, oh, we just pooped ourselves.

Maybe you're wracking your brain for a way to use the old "Don't Squeeze the Charmin" slogan, but that was the 1960s. The current slogans — if I am to believe the Charmin Wikipedia page — are: "Enjoy the Charmin experience" and "Enjoy The Go." Enjoy the go?! Put that on the coin. Hell, make that the national motto. "In God We Trust" is getting old. It's divisive. And, frankly, it's unfair to God.

"Enjoy the Go"... I looked it up to see how they were playing this slogan in the commercials:



The relief. The calm. The clean. The comfort.

See? That's the way you'll feel after that $1-trillion is deposited in the toilet bank. This image evokes Sigmund Freud:
Freud suggested that children in the anal stage of development regard the release of their feces as a gift to the parent — a gift that can be given or withheld. Children will release the feces if given sufficient love and withhold them if not. In Freudian thought, fecal matter becomes a type of currency in the parent-child relationship, which can be withheld or dispensed, thus giving the child a sense of control. The word currency is appropriate in this context; Freud assumed that the human unconscious makes a symbolic equation between feces and money. In a 1911 paper on dreams in folklore, he noted that according to ancient Eastern mythology, “gold is the excrement of hell” (Freud & Oppenheim, 1911/1958, p. 157).
Hell!

(I'm riffing on the toilet paper topic topic Meade introduced late last night. That was Meade — did you notice? — not me.)

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