Diaspora* was ""the anti-Facebook":
Instead of creating a central database like Facebook’s, where information about hundreds of millions of members is stored and mined for advertising and marketing purposes, their idea was to develop freely shared software that would allow every member of the network to “own” his or her personal information....The open platform model would not, Zhitomirskiy said, make him rich, but: "There’s something deeper than making money off stuff... Being part of creating stuff for the universe is awesome."
He and his partners were inspired to start their project after attending a lecture in February 2010 by Eben Moglen, a Columbia Law School professor and an advocate of liberation technology, about the threat to privacy and social justice in Internet commerce.
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