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Thursday, March 17, 2011

The NYT digital subscription program empowers bloggers.

I just got the email describing the new program:
On March 28, we will begin offering digital subscriptions in the U.S. and the rest of the world....

On NYTimes.com, you can view 20 articles each month at no charge (including slide shows, videos and other features). After 20 articles, we will ask you to become a digital subscriber, with full access to our site.

... Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit.
Okay, then! I will subscribe, read, and put links here for you, which you'll be able to get to. Great!

From the NYT FAQ:
Can I still access NYTimes.com articles through Facebook, Twitter, Google or my blog?

Yes. We encourage links from Facebook, Twitter, search engines, blogs and social media. When you visit NYTimes.com through a link from one of these channels, that article (or video, slide show, etc.) will count toward your monthly limit of 20 free articles, but you will still be able to view it even if you've already read your 20 free articles.
I hope this isn't a temporary sop to keep us bloggers from slamming them. This component of the program is absolutely crucial. I wouldn't spend my time on the NYT if I couldn't link to the articles (without sending readers into a pay wall). I'd go looking for interesting stuff elsewhere. This way, I will continue my practice of sending readers to the NYT every day, and I like the new power I will have in selecting which doors to open to free access.

ADDED: I do see a problem. If I have a link that sends you to the NYT, and you click, you will be consuming one of your 20 freebies. You might get annoyed at me if I don't warn you. I and other bloggers, tweeters, and Facebookers will be pushing people toward the pay wall you hit when you go over 20 in a given month. So we bloggers have received something, but we will also be helping them get readers into the position where they will need to pay if they want to go into the NYT on their own. What will readers do? They may decide to subscribe, but they may decide to begin their reading in the blogs (and Twitter and Facebook) so that they don't have to deal with the wall.

IN THE COMMENTS: rdkraus said:
Makes no difference to me. The Times is not what it once was. If I reach 20, I'll just ignore them for a month. No big deal.
The NYT will see if this happens. The month begins with good traffic, then it predictably drops off.

MORE: There will be unlimited access to the home page and "section fronts" and "blog fronts." This might have a perverse effect. Readers will scan brief titles and resist clicking for the most part. If you can only click one thing per day, what will you click? And if the NYT is trying to lure people into clicking beyond the 20 freebies, how will they write those teasers? Look at the "most popular" ranking in the sidebar over there to see what people are most likely to click on. Expect more articles about dogs and weight-loss. And about how having a dog will help you lose weight (which actually was a highly popular NYT story of the past week).

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