"It's not your Grandpa Jon's magazine anymore. It's slick, contemporary and feels like something out of the new millennium..."

"... sort of New York mag meets GQ, and pretty distinct from Time, with big photo spreads, graphics that pop and draw you into the page, lots of entry points into a story, infographics, sidebars, etc."

And look:



It's so new new new new that it's letting us know that Hillary Clinton is shattering glass ceilings everywhere! That's what I want to see on the cover of a supposedly brilliant reimagined old news magazine: the oldest feminist cliché in the world.

Plus, "150 Women Who Shake the World" and "Women Make Lousy Men." Well, apparently, it's all about stroking the vanity of women.

IN THE COMMENTS:PatHMV said...

She's the THIRD female Secretary of State. Heck, we haven't had a white male Secretary of State since Warren Christopher stepped down in January 1997, 14 years ago. Not much new ground to break in this area.

BJM said:

Uh-oh...looks like Brown just fired the first volly in the battle for the NYT's female/metrosexual readership.

This could get ugly.

Popcorn anyone?

Ha ha. That's basically what I thought. The inside research must show that it's women reading stuff printed on paper. Especially older women who like reading about the triumphant struggles of older women. It's so dreary! I'm an older woman myself, and I have no interest in being patronized like that. Or in buying magazines or newspapers. I can't think of the last time I bought one. Over a year ago?
Old Dad said:
T

ina bought it for a buck. Leveraged it at 100%. She knows it's toilet paper. It's a classic quick flip con. Dress up the corpse and flip it for a $100 bucks to some gullible schmuck.

Speaking of toilet paper, is "feels like something out of the new millennium" definitely a compliment?