The rent-a-Christmas-tree business.

A live, potted tree is delivered to your house and, later, removed, to be kept, potted, on a lot, and tagged with your name, so you can be sure to get the same tree year after year.

We're told this arrangement appeals to "eco-minded consumers seek a natural tree without the possible guilt of dumping it curbside later." But — hello! — trucks have to drive around delivering and picking up these things, and growing them and preserving them in pots takes some doing. Possible guilt. What nonsense! Why not buy a cut tree and have it ground up into mulch in the end?

But "eco-minded consumers" are people with money to spend on their own good feelings about themselves. It doesn't matter what's really "green," only what they think is green. These people pay $100 a year for the scrawny tree. And how does said tree feel? Permanently pot-bound.

Here's a clue: Buy a nice artificial tree. It's totally eco-friendly, in an honest and non-self-indulgent way. You'll save hours of trouble every year. I wouldn't have done this myself. I thought you had to buy a real tree. Oh, the many years when I put up the real tree — often by myself, which is not easy — and once I got a husband who could help me, he — my horticulturist husband — pushed me into getting an artificial tree!

You can have your possible guilt. I've got my possible irony.