"[T]he 'strict church thesis'... argued that conservative, hard-line suppliers of religion (fundamentalists, conservative evangelicals) thrive, while lenient ones (liberals, progressives) decline."

That was the standard sociological line on religion, but new research undermines that theory.

Why has there been such a lack of familiarity, indeed, of interest, among academics in the cultural depth and complexity of American evangelicalism until so recently? Perhaps we don't do as much book browsing as most people do in Wal-Marts and Targets, and so are less likely to encounter evangelicalism in everyday life. Being among the least-churched populations in the United States, moreover, most academics don't hear about it on Sunday mornings, when we're more likely to be reading The New York Times than listening to a sermon. Beyond that, I wonder if there is a sense among many of us that the whole world of evangelical Christianity represents academic culture's other, the antithesis of who we are as scholars and educators....