"'We are going for a ‘Hicky’ Blue Collar look,' read the casting call for the ad, being aired by the National Republican Senatorial Committee."

“These characters are from West Virginia so think coal miner/trucker looks. 'Clothing Suggestions' included jeans, work boots, flannel shirt, denim shirt, 'Dickie’s type jacket with t-shirt underneath,' down-filled vest, John Deer [sic] hats (not brand new, preferably beat up),' 'trucker hats (not brand new, preferably beat up).'"

Here are those actors in action:



It's not quite Red State Update.

ADDED: Why don't we see the text of more casting calls for political ads? This can't be the most embarrassing one, can it? Was it "leaked" to hurt the GOP? [Yes: "The casting material was provided to POLITICO by Democrats.] Doesn't the leakage with the intent to hurt the GOP embody the belief that the people of West Virginia are so backward that they think commercials like this are made with real people and will be offended to find out that slick ad men concoct these things to persuade them? Think about it. What is more offensive: the GOP using an ad agency that blatantly presents "hick" stereotypes when trying to persuade West Virginians or GOP opponents who think that West Virginians are so simple and naive that they'll be wounded to learn how ads are made?

IN THE COMMENTS: Pogo said:

I call bullshit.

I don't believe it, not without a copy from the casting folks. They had a pdf of the script. Where's the pdf of the casting call?

Yeah, well, maybe it's fake but accurate. Ever considered that? You know how much the GOP has been wanting to appeal to these people in these small towns, people who've lost their jobs and think that somehow their communities are going to regenerate, people who've gotten bitter — it's not surprising — and cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations.