Was the Wall Street Journal trying to make Elena Kagan look gay?

"A spokeswoman for the Wall Street Journal said today its cover art was not intended as innuendo about Supreme Court nominee Elena Kagan's sexual orientation after the paper's front-page use of an image of Kagan playing softball provoked a mixture of irritation and amusement from gay and lesbian advocates."

Ha ha. This takes me back to 2005, when John Roberts was nominated and I wrote that the New York Times used photographs (and other material) to try to create the impression that John Roberts is gay:

Just look at the series of photographs they chose: young John in plaid pants, young John with his boys' school pals, young John in a wrestling suit with his fellow wrestlers, John with footballers, and -- the final pic -- John smiling in an all-male wedding photograph. The article also says Roberts married his wife when both were in their forties and that that their children were adopted.

There was a huge discussion on the internet at the time, much of it focused on the question whether plaid pants suggest gayness.

Whatever it means for a man, here's Gawker laying out "The Case that Kagan Is a Lesbian":

The haircut...
She's never been married...
She's opposed to "Don't Ask, Don't Tell"...
She played softball...
She wears plaid: Okay, since we're digging out the circumstantial evidence, there is a picture of Kagan from 1977 where she is wearing a plaid, flannel shirt. Sorry, but, like softball, flannel=lesbian.
The mayor of Gaytown has endorsed her...
She's never denied the rumor...
Obama digs lesbian judges...
The gay establishment is suspiciously quiet...
CBS News reported it...

So, do newspapers use photographs and other signals to create the impression that a public figure is gay? I certainly think so. I think it matters mainly because of the way it creates the impression that the newspaper is not journalistically...  straight.