Says Daniel Ariely of the Massachusetts Institute of Technology:"They are more likely to put forth effort to attain personal goals, and they also prefer to be separate from others." The touchy-feely social side of us may disapprove of such behaviour but it is useful for survival.
You've got your "social norms" and your "market norms"....
[The] ability to assess which set of norms applies in a particular situation is important in guiding our behaviour, Ariely says. It allows you to avoid expecting too much trust in the midst of a competitive business negotiation, for example, or making the mistake of offering to pay your mother-in-law after she has cooked you a nice meal. "When we keep social norms and market norms on separate paths, life hums along pretty well," says Ariely. "But when they collide, trouble sets in."
The trick is to get the correct balance between these two mindsets. Numerous psychological studies have found a general trade-off between the pursuit of so-called extrinsic aspirations — such as wealth, but also fame and image — and intrinsic aspirations, such as building and maintaining strong personal relationships. People who report a focus on the former score low on indicators of mental health, and those strongly motivated by money are also more likely to find their marriage ending in divorce."
Are you keeping your sets of norms straight? It's hard when you're working at a job and even harder in a marriage, but I think it can be done. It's nice if you can arrange your life so that what you do with your time all feels good for its intrinsic value and you also have the cash flow to buy what you need and to pay for the things that are not intrinsically rewarding to do for yourself.
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