"The Spinach Brownie."

That could be the name of a "Seinfeld" episode where Jerry's new girlfriend is a cookbook author and...

[Jessica] Seinfeld's new "Deceptively Delicious," about hiding healthy ingredients in foods children will eat, is already the best-selling book in the country, with print runs of 2.5 million through January.

But chef and baby-products mogul Missy Chase Lapine came out in April with a book, "The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids' Favorite Meals." Lapine baked her spinach brownies with Al Roker on the "Today" show; Seinfeld shared her spinach brownies with Oprah on that show last week.

Oh, of course, it's Roker. He'll do a cameo, for sure. He was in "The Cigar Store Indian" episode, which had one of the great "Seinfeld" book plot lines:

JERRY: Thanks, because I would really like... (distractedly puts coffee cup back
on the table)

GEORGE: (screaming) Aaahh!!

JERRY: Alright, I'm sorry. I'm sorry. (picks it up again)

GEORGE: But Jerry, this is not coming out!

JERRY: Just put a coffee table book over it.

GEORGE: My parents don't read! They're gonna wonder what a book is doing on the
table!

KRAMER: Hey, hey, hey, hey. You know what would make a great coffee table book?
A coffee table book about coffee tables! Get it?

And speaking of stealing an idea... remember when Kramer had an idea for perfume that smelled like the beach:

KRAMER: You smell like the beach. What's the name of that perfume? you're wearing.

TIA: It's Ocean by CALVIN KLEIN.

KRAMER: CALVIN KLEIN? No, no. That's my idea. They, they stole my idea. Y' see I had the idea of a cologne that makes you smell like you just came from the beach.

JERRY: I know look at this [shows ad]

KRAMER: Whooo, ... That's you! What is going on here? The gyp(?) he laughs at me then he steals my idea. I could have been a millionaire. I could have been a fragrance millionaire, Jerry. ... They're not going to get away with this.

The transcriber seems to want to get Michael Richards in trouble for more politically incorrect language. The name of the character who steals the idea is Steve D'Jiff — not "the gyp" — as you can see from the episode "The Pez Dispenser" — my favorite episode — where Kramer first gets the idea for a perfume he called The Beach.

"The Spinach Brownie"... it practically writes itself:

Seinfeld and Lapine both have recipes for mashed potatoes with hidden cauliflower, grilled cheese with secret sweet potatoes, green eggs made with pureed baby spinach, and carrot-laced tacos....

[Seinfeld's publisher, Steve] Ross did admit that Lapine's agent had submitted her book to them "in May of 2006, but it was rejected."...

Oh, I can just picture the scene where Ross rejects the book. He acts so disgusted by the idea of slipping spinach into kid's brownies. Here's some inspiration from "The Pez Dispenser":

KRAMER: Go ahead smell, smell

STEVE: Yeah, so?

KRAMER: Do you recognize it? ... The beach.

STEVE: What are you talking about?

KRAMER: Oh, I'm talking about the beach.

STEVE: What about it?

KRAMER: You know the way you smell when you first come home from the beach?

Well, I want to make a cologne that captures the essence of that smell.

Oh yeah.

STEVE: That is the dumbest idea I have ever heard.

KRAMER: Oh, wait, Did you here what I just said?

STEVE: Do you think people are going to pay $80 a bottle to smell like dead fish and sea weed? That's why people take showers when the come home from the beach. It's an objectionable offensive odour.

KRAMER: So you don't think it's a good idea?

And poor Missy Chase Lapine — love the name! — is crushed. Meanwhile, Ross find the glitzy wife of some filthy rich comedian to put her imprint on the same idea. Does Mrs. Filthy Rich Comedian even cook?

As for whether [Jessica] Seinfeld actually toils over a hot stove, Ross said: "Well, I can tell you that she cooked [mac and cheese and meatballs] for us, and it was delicious. And we've heard from Jerry that he's been a guinea pig."

A spokesman for Seinfeld said, "She admits she didn't invent pureeing. But she never saw the [Lapine] book. And she worked really hard on hers."

Of course, she never saw the Lapine book! Does she even read?