"Sleep is the new bottled water" -- they're selling naps now, and don't you want to buy?

Take something people need and can get for free and transform it into a luxury item they can buy:

Yelo consists of seven private chambers that can be rented for 20- to 40-minute naps. Each hexagonal pod has a beige leather recliner, dimmed lighting, a soporific soundtrack and a blanket of Nepalese cashmere. Clients may also book reflexology treatments, designed to lull the body to sleep, for their hands or feet starting at $65....

Inside the pods, clients can electronically adjust the angle of the leather recliners; [owner Nicolas] Ronco recommended raising the leg rest above the head to slow one’s heart rate. When time runs out, ceiling lights gradually brighten, an awakening prompt meant to mimic dawn.

Mr. Ronco predicted that Yelo would appeal to commuters who want to stay in Manhattan for a late dinner and to club-goers seeking respite before a night out.

“I see 25 Yelo centers in New York, and then in every crazy low-quality-of-life city where people lack space,” Mr. Ronco said. “I see this in airports, malls, corporate offices and train stations.”

I hate to admit it, but I'm completely ready to buy this if it's right there somewhere, some time when I need it.