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Wednesday, August 3, 2005

A harsh blow for Pajamas.

John Hawkins of Right Wing News slams Pajamas Media:
I mean I understand that some people may love the idea of getting a "guaranteed salary," but is it really guaranteed? Keep in mind, they haven't even gotten started yet, so who's to say they'll even be in business in a year? Take it from me, people, I was running a humor zine on the net back when the tech bubble burst and all the advertising money dried up. There were a lot of people making "guaranteed" money then, too. Guess what? The advertising agencies paying them had to default because there simply were no ad dollars rolling in. Don't think the exact same thing can't happen with Pajamas Media, because it can.

Furthermore, even though Charles & Roger are both talented and successful bloggers, in the world of internet advertising, they're totally unproven rookies starting a brand spanking new company. And start-ups are tough business under the best circumstances. The reality is that most of them don't make it. That's not a slam at Charles and Roger, because they're both sharp guys and I certainly hope they do succeed because the more competition there is for blogger advertising space, the more all of us stand to make in the future.

But right now, Pajamas Media has a very short and unimpressive track record, they're being very secretive (What's going on with syndication and Marc Danziger?), and they're looking for some very long commitments. Until that changes, Blogads is probably the better deal for Bloggers.
Well, you know this is pretty much what I've been saying. If you don't know, my earlier posts are here, here, here, and here. My main post is the second one, which has a LOT of comments. There are excellent comments in the third one too. It's quite striking that so many people keep telling me to decide on my own whether to take it or leave it and not blog about it. People keep saying they don't understand why I'm blogging about it. Here's one of my (many) responses to this doggedly repeated point ("It's not like PM is with a gun to a blogger's head saying join with us or else. Isn't that what a free market is all about?"):
The reason we're talking about it is that offers are going out which, if you accept, bind you for a year. We're thinking out loud about whether to accept the offer. This thinking out loud is part of the marketplace. You, like many others, are saying: each individual blogger should just decide whether to take it or leave it and not share our analysis with others who are weighing offers. To that, I say: no, no, no, no, no! Let's share analysis. Let's do it in public. This is a market too! The marketplace of ideas. I'm saying: talk about it!

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