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Friday, January 21, 2011

"The iconography of the hamburger is crucial to fitness magazines..."

"... with grotesque double-patty pile-ups and surreal towers of lettuce leaves variously signing repulsion and signifying obsession. In this month's Shape, a male model is jamming one sloppy sandwich into himself whole, without chewing or even swallowing, for the sake of promoting a story titled 'Sex, Beer, and Burgers: Why Guys Are Healthier Than You Think.' This is one of those numbers about embracing male desires: Eat a bigger lunch. Drink bottled beer as a matter of portion control. Masturbate more frequently in order to release "feel-good hormones including endorphins and oxytocin," they quote an Ivy League gynecologist, the science classing up the matter."

A paragraph in an article about various fitness magazines forced me to copy it and paste it here.

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