Crowdsourced Law School Rankings v. U.S. News Peer Rankings.

Paul Caron identifies the law schools that most over-perform in the crowdsourced ranking: Michigan State, Baylor, Syracuse, South Carolina, Duquesne, Gonzaga...

Who knows why? I think people are just reacting to names. "Gonzaga"... that sounds cool. I'll pick Gonzaga.

Speaking of law school names, all the law schools have "School of Law" or "Law School" as part of their name. (Well, there's also "College of Law.") I've long thought "Law School" was better. It's spiffier. Omit needless words. I was a student at one of the "of law" law schools (NYU), and I teach at one of the "law school" law schools (Wisconsin), and I don't think my preference is any sort of home-team loyalty. It's all about style. For a long time, I thought my style preference was just picking the less verbose format — to be more sleek and modern. The "of law" business sounded a little pretentious and faux lofty.

Then yesterday, after all these years, I noticed the homophones. School of Law sounds like School o' Flaw. And Law School sounds like Law's Cool. It's funny. Why don't people hear what they are saying. When you're branding a product (or an institution), you need to listen to yourself. Look and listen.

By the way, Gonzaga's law school is officially called Gonzago University School of Law. See? They tried to go all fancy. It should just be Gonzaga Law School. On the other hand, does crowdsourcing lie? Yes, of course, but probably not with respect to the psychological impact of the name.