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Tuesday, August 3, 2010

"We were fooling around and found out there was a machine that extruded cornmeal and it almost popped like popcorn."

The inventor the Cheez Doodle, Morrie Yohai, has died. He was 90.
"We were looking for another snack item"... [T]hey decided to chop the cornmeal product into small pieces and coat it with cheese. "We wanted to make it as healthy as possible," he said, "so it was baked, not fried."
The name Doodle occurred to him as they sat round a table sampling various kinds of cheese for snacks.
That last sentence cracks me up. It looks like it's going to explain why the food is a "doodle," but there isn't a clue!

Why would you call a snack food "doodle"?
It's based on "doodie" -- after somebody joked that it tasted like pooh.
Because men like snack food -- the idea was it's for dudes.
It tasted like dog food, someone said "poodle," and it was changed to "doodle."
It's food. You play with the word "food" -- bood... cood... dood!
  
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