There's something a bit absurd about a billionaire killing a goat...

... and congratulating himself about sustainability.

Zuckerberg's guide on this strange journey has been a well-known Silicon Valley chef named Jesse Cool. She lives in Palo Alto, eight houses away from Zuckerberg, and owns a local restaurant called Flea Street Café. Cool has introduced Zuckerberg to nearby farmers and advised him as he killed his first chicken, pig, and goat. "He cut the throat of the goat with a knife, which is the most kind way to do it," says Cool.

At the Flea Street Café... you can talk about Jesse Cool. You can talk about Zuckerberg Nerd. You can think you're quite fine for needing to see an animal die in order to imagine that animals die in order for there to be meat, and you can claim that your seeing what you found it hard to imagine makes it somehow better for you to consume the product that everyone knows comes from animals.