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Tuesday, March 29, 2011

The NYT is "contributing to the digital divide. Absolutely. No question about it."

Said Rush Limbaugh yesterday, at the end of a rant that began by noting that Bob Herbert is leaving the NYT, "with the intent" — in Herbert's words — "of writing more expansively and more aggressively about the injustices visited on working people, the poor and the many others in our society who find themselves on the wrong side of power."

Eventually, after explaining for the 5,000th time that the real cause of poverty is liberalism, Rush got to the subject of the new New York Times pay wall, which means that "The poor will no longer be able to read the New York Times."
It's $35 a month to read their website. Bob Herbert is quitting. Now, some enterprising hackers have found four lines of JavaScript to be able to beat the pay wall. The New York Times spent tens of millions of dollars establishing their pay wall, tens of millions of dollars to pay and keep people from busting it, and four lines of JavaScript have been written that totally bust the pay wall. But the poor don't even know what JavaScript is, so the poor will not even be able to read. 
Well, at least the young/cool people will be able to bypass the pay wall. Maybe that's what the NYT intended. They want their regular home-delivery subscribers to feel they're getting something special and forestall the abandonment of home delivery as people migrate to the internet. (That's what happened to me. I paid for home delivery from 1984 to about 2006, at which point, I noticed I'd been leaving the paper-paper folded up and unread, while I read and wrote on line.) I'm sure some on-line-only readers will pay to get through the wall, and the NYT will make some money from them. Maybe it's worth doing. But I suspect the Times — unless it's a complete idiot — has planned all along for people to work around the wall, because otherwise the drop-off in readership will be horrendous. I think they're hoping to rake in money from a subset of readers while providing free access for anyone who figures out how to get around it and isn't hyper-moral about such things.

James Taranto points to the @freeNYTimes Twitter feed, which you can follow to pick up links to all the new items in the NYT. That's not even bypassing the policy. It was already in the policy that you could get in free if you had a referring link. So there's a referring link for every single thing. It's an uglier point of entry than the front page at the NYT website, which is unfortunate, but not unfortunate enough to make me pay $35 a month for what I've gotten free for years. Now, readers coming over from Twitter will be consuming one of their 20 free page views that the Times gives us each month. I have quit linking to the NYT myself because I feel bad about forcing people to use up their free reads. If there's some news event I want to write about, I start at the Washington Post or some other standard place instead of the NYT. How about all those interesting extra things the NYT talks about — science, culture, commentary? I'm not seeing them, because I'm not looking there anymore. I know I'm missing stuff, but I'm finding other things elsewhere — all because the links consume the free 20!

Taranto has this from the Times Publisher Pinch Sulzburger:
"Can people go around the system? The answer is yes. There are going to be ways... Just as if you run down Sixth Avenue right now and you pass a newsstand and grab the paper and keep running you can actually get the Times free." Oh, so we're not savvy Web users, we're all thieves.

"Is it going to be done by the kind of people who value the quality of The New York Times reporting and opinion and analysis? No... I don't think so. It'll be mostly high-school kids and people who are out of work."
Ha ha. The kind of people.... How ineffably snooty! Somebody tell Bob Herbert! People who are out of work. Those low-quality people! Note that he isn't saying the Times cares about poor people and intends to let them in free. It's saying losers like that don't want to read the NYT anyway. It's only the people who will pay who are wanted in the first place.

What an embarrassing disaster!

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