"The NYT is totally on this important urban trend story."

The Catio. That's from The Corner, but it made me wonder what's going on at Stuff White People Like these days. SWPL used to be all over stories like this. Now, it doesn't even manage a post a month. And yet the NYT still comes up with those style articles that were once mocked so skillfully there under the heading "White People in the News."

Here's one from April 2009 about people doing yoga with their dogs. Like the new "catio" article, it had a cutesy, pet-related coined word: Doga. The best part of these old "News" posts, was the list at the end of "Stuff Mentioned in the Article"

#53 Dogs
#15 Yoga
#26 Manhattan (now Brooklyn too!)
Portland, Oregon (Book)
#11 Asian Girls
#92 Book Deals
#101 Being Offended

Each item links to an old post that added an item to the master list of stuff white people like (or refers to the SWPL book). I guess we could do that ourselves for the catio article, but I can't help but feel that SWPL has been the victim of its own success. It can't be bothered, even when powerfully baited. I can't be bothered with it either. Plus, I can't put up with actually reading an article about city folk who encase their tiny balconies in wire fencing so the cat won't jump over the railing. If it were sickening hipsteresque, it might be fun, but that's just pathetic to put yourself in a cat cage.

The newest SWPL piece, from a couple weeks ago, is on the timely topic of the World Cup, which I've noticed the NYT is featuring right at the top of its front webpage these days. I thought Americans didn't care, but SWPL was never about white people or white Americans generally. It's about the subcategory of folk who read the NYT. Anyway:

[B]efore you start planning out long watching sessions with white people you should be aware of exactly why white people get so excited about the World Cup. Though you may be waiting on baited breath for your favorite sport on a global scale, white people like the World Cup because it allows them to pretend they are European for a few weeks....

By the way, the expression is "waiting with" — not "on" — "bated" — not "baited" — "breath," and if this guy knows so much about what white people like, he ought to know we like proper spelling, proper use of prepositions, and knowledge of idiomatic expressions. I do anyway.

Geoffrey Taylor, in his little poem Cruel, Clever Cat, 1933, used the confusion over the word to good comic effect:

Sally, having swallowed cheese
Directs down holes the scented breeze
Enticing thus with baited breath
Nice mice to an untimely death.

Cats! They're heartless killers. Of mice and, now, an unobscured view from the balcony.