"My boyfriend is a super cleaner."

"Not only does he clean, but he cooks. Am I turned on by it? Of course. He's taking charge, he's taking responsibility. And that's hot."

So your boyfriend is hot? Yawn! Why is that paired with news of a report from the London School of Economics?

The report, which surveyed 3,500 British couples, reveals that divorce rates are lower when husbands help out with housework, shopping and childcare.

It's unsurprising that the helpfulness in a husband correlates with a successful marriage. But does that mean women find it sexually stimulating? Getting the housework done is good in itself.

Would a man announce that it sexually arouses him when his woman mops the floor? Would he proudly display this attitude in The Daily News, with a photograph like the one at the link? Not unless he also got pleasure out of getting called a sexist.

But the women! The women! Keeping women sexually stimulated seems  another matter entirely. Why is it fodder for a mainstream newspaper that some women say they think it's hot that their men do housework?

Why?
	Keeping women sexually stimulated is an important enterprise worthy of investigative reporting.
	Getting men to think women find something sexy is a trick to get men to do things.
	The point was to lure women readers: women like to read about their own sexuality.
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