Should bloggers who review books have to make a point of saying that they got them free?

Scott Stein writes:

The FTC recently announced that bloggers who review books that they received for free from publishers should make readers aware that the books were provided for free....

Newspapers and print magazines don’t provide disclaimers or tell readers that reviewers get the books for free. Newspapers and print magazines don’t announce that their reviewers often keep the free books or sell them on eBay. There is no presumption on the part of the FTC or readers that a newspaper book review is dishonest just because the reviewer was given the book for free....

[T]he government has no place weighing in on the battle between traditional and alternative media and conveying legitimacy on some and denying it to others....

Readers should base their opinion of the honesty of a review on the quality of the review and the track record of the reviewer — the body of work — and should not assume that a “professional” is somehow more honest or less likely to be bribed than an “amateur.” (And with what little money major publications usually pay book reviewers, really, we might as well all be amateurs anyway. I got free books when I reviewed books for the Philadelphia Inquirer. I didn’t suddenly become more honest because the Inquirer also sent me a small check for my work. ).

I've written book reviews for The New York Times and The New York Sun, and I didn't do it for the money. It's not enough money for all the work it takes. In fact, once the NYT had me review a book, paid me, and then never published it. That irked me no end, because I would never have done that much work for the amount it paid. (Maybe $700.) So I certainly wouldn't read a book and write about it just for a free book. Think about it. It's like when people give you a book for a gift. Don't you think, oh, great, now I have to read it. It's way easier to buy somebody a book than for them to read it. Imagine if when you got a book for a gift, you had to write about what you thought about it. You'd be saying to anyone who threatened to send you gifts, please, no gifts!

Now, some of these other gifts are more potentially corrupting. If companies were sending me steaks or cases of wine or .... hey, remember the time I tried to get Chevrolet to send me a Corvette?