"Start with something you wish were on the rise. State that rise as a fact. Allow that there are no facts, surveys, or test results to support such a fact. Use and reuse the word seems. Collect anecdotes and sprinkle liberally. Drift from your original point as far as you can to collect other data points. Add liberally. Finish with an upbeat quotation like 'My cat takes priority over the new relationship. Realistically, unless there's something absolutely amazing about [the woman I'm dating], he wins.'"
Slate mocks a ridiculous NYT style article, sets out the formula (above), and requests reader email. Can we outdo the Slate readers? I think so.
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